We are Rood.
Founded in 2004, Rood is a leading force in global radio promotion and consultancy. With over two decades of experience in the music industry, Rood delivers bespoke campaigns tailored to the needs of artists, labels and brands worldwide.
Over the years, Rood has worked across promo campaigns and projects for a diverse range of artists and genres — from emerging talent to multi-platinum acts — including Air, Âme, Beyoncé, Disclosure, Étienne de Crécy, ODESZA, Q-Tip, RÜFÜS DU SOL, TEED, and Zebra Katz.
At Rood, understanding the audience, the media landscape and who to target, and when, is crucial. Our focus is on creating bespoke campaigns that drive exposure and build a sustainable radio presence for artists at all stages of their careers.
Alongside radio promotion, Rood also offers artist development and consultancy services that complement this work. Clients have included Audio Bullys, Candi Staton, Felix Da Housecat, Ferreck Dawn, Gari Safari & Gari Recs (with Anabel Englund), Human Life (Defected, Hot Creations), Mumbai Science, On Man (Houndstooth), as well as brands including BERO (Tom Holland), Pioneer DJ and UDG.
Rood Global Radio
Airplay remains a vital part of an artist’s success, helping to build their profile, grow their fanbase, and attract the attention of music industry tastemakers — from DSPs and A&Rs to booking agents and promoters.
Today, Rood specialises in global tastemaker radio campaigns for electronic and dance artists, working closely with presenters, producers and music teams that help shape the genre worldwide. Rood does not rely on mass-mailer platforms such as Inflyte or Fatdrop. Instead, every project is pitched and plugged personally. Our relationships have been built and nurtured over many years, ensuring a far more tailored and impactful approach.
Each campaign is strategically designed for the release, securing meaningful support across some of the world’s most respected tastemaker radio stations and shows. Our reach spans key tastemakers across countries including Argentina, Australia, Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Iceland, Ireland, Italy, Japan, Latvia, Lebanon, Mexico, Netherlands, New Zealand, Norway, Poland, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, the UK and the USA.
Rood Consulting
Over the past two decades, Rood has worked with countless artists, managers, record labels, and agents, building a wealth of knowledge and contacts across multiple areas of the industry. These experiences have given us a 360-degree understanding of what makes both an artist and a campaign successful.
We help emerging artists refine their sound, brand, and strategy, while assisting established artists in scaling their presence and navigating the modern music landscape. Rood can advise on and implement many aspects of an artist’s career or release — from branding and social media strategy to remix A&R — while also helping to identify the right manager, label, distributor, booking agent and legal support.